Yes! What you’re thinking of is a social media specialist, a social manager, or a Twitter manager. They come by many names, but the concept is the same; someone who has experience with Twitter marketing and who can manage and …

Twitter changed their verification process and debuted a form you can use to submit a verification request. That means it’s verification week here on Follows, with two posts focused entirely on the verification process. The other one is about the …

There’s some contention about auto-follow-back features on Twitter. Some people like them, as a way to reward people who follow them. Others consider them a spam tactic.

Personally, I don’t think they’re very valuable to a business. Think about it. …

Twitter may be a huge platform with 320 million monthly active users, sending a combined 500 million tweets per day, but that doesn’t mean they care about you. The vast, vast majority of those tweets never see an ounce …

At the end of last year, Twitter started a beta program for their new Promote Mode.  Promote Mode is a new option for businesses using Twitter for Business, and they wrote about it here.

What is Promote Mode?  …

Twitter released the ability to tweet simple polls in late October last year, and since then, marketers have been experimenting with a bunch of different ways to use them. They’re making it easier than ever to harvest data from your …

The so-called golden ratio, or the follower to following ratio, is something you’ll find a lot on marketing blogs and nowhere within Twitter itself. In fact, as far as I can tell, it’s really only mentioned once in all of …

Twitter is a great platform for a wide variety of purposes and people. It’s great for humorists and comics to make jokes. It’s great for bite-sized news bits from reporters and the common folk. It’s great for making quick product …

If you had to guess, what would you say the average click rate for links on Twitter is? Under 50%? Under 10%? Under 5%? The answer, in a sense, is “all of the above.” I don’t just mean that it’s …