Twitter and Instagram are at once very different platforms, and surprisingly similar. One is focused on small, short bursts of content and engagement; the other is highly visual and emphasizes the image over the words. Yet both use Hashtags, both …
There are as many different strategies for growing a Twitter profile as there are Twitter marketers out there. What do the experts say, though? Those who have been successful, who have grown their profiles, have wisdom to share. I’ve collected …
This is a surprisingly common question given that it’s a very common practice. Are you allowed to have more than one Twitter account? The answer is yes. So many brands, businesses, and individuals have secondary and tertiary accounts that it …
Twitter has a bot problem; that much is undeniable. A study performed last year indicates that there may be as many as 48 million bots on Twitter! Now, of course, some of those are fine. They’re utility bots or …
When you’re first starting out with Twitter, it’s pretty easy to manage the list of people you follow and the people who follow you. You can see when someone follows you and filter them immediately if they’re a bot. You …
Verification on Twitter is a tricky beast. Up until recently, it was very solidly restricted to a handful of industries and types of accounts. There was no way to actually submit a verification request, either. Some people took to some …
Influencer marketing on Twitter is really the key to success with marketing on the site. It’s a long, slow process to build up followers normally, and those followers frankly don’t do much to help you on Twitter itself. Meanwhile, a …
Running a dedicated social media presence is hard. It’s a ton of work, it takes a lot of time, and it takes a particular set of customer service and interaction skills. Chances are, as a business owner, you don’t have …
In the world of social media automation, there are a huge variety of different programs you can use, with all different levels of automated practices. Some of them are little more than putting lists, analytics, and schedules in front of …
There has always been a bit of debate over the utility of hashtags on sites like Twitter and Instagram. On one hand, many marketers consider it essential to layer as many hashtags on a post as possible. After all, each …