There are half a dozen forms of engagement and interaction you can have on Twitter, but the newest is the like. If that sounds odd, given that Facebook likes are the standard for social interaction these days, you’re not wrong. …

Twitter engagement is pretty low in general, and it gets worse the more followers you get. A small business with 100 followers might get 1 retweet per tweet, and that’s a 1% engagement rate. Meanwhile the most followed account on …

Twitter is a strange platform for outsiders to grasp. What can you do with such a tight character limit? How does all this tagging stuff work? How can this possibly benefit your business? It just seems like such a big …

Twitter has been the center of a lot of controversy over the last few years. They’ve made a lot of questionable decisions in terms of what they should allow, what they should restrict, and who gets banned. Verification is just …

Specific social media timing has become a big deal over the last few years. When reach is declining on average, people are getting more and more inundated with content, and they’re engaging less and less, it’s important to get your …

Twitter does not have rules against creating and maintaining multiple accounts. In fact, there are many legitimate reasons to build more than one account. First, though, let’s talk in general terms.

Yes and No

There are quite a few reasons …

Let’s say you run a relatively small Twitter account with something like 250 followers. You try to improve your marketing over time, but it’s slow going; growth without paid investment is a long, organic process. You grow, but you have …

This is a common question, and it’s one I’m going to approach from the perspective of having exactly enough budget in both time and money to invest fully in one of these platforms, but not both of them. Both Facebook …

A lot of blog writers and business owners like to use Twitter for promotion, and with good reason. When used properly, it’s a very beneficial platform. You get a lot of traffic, a lot of engagement, and potentially a ton …