Opinions about Twitter verification have turned exceedingly mixed over the last year or so. There’s good reason, of course. Verification has long been an obtuse process awarded only to people Twitter considers noteworthy, and that has led to some negative …

Twitter and traditional website marketing don’t seem like they’re very compatible at first glance. Twitter is a very transient platform, where messages have a lifespan measured in minutes. On the other hand, websites last indefinitely. A blog post now can …

There are two different ways to use Twitter for marketing. I’m not talking about using it on a personal basis, to connect with friends, share links, and post what you think is amusing. Rather, I’m talking about two primary objectives …

Imagine this scenario. You’re a business using Twitter, and you have a few thousand followers. However, you’re finding it impossible to grow or expand, because every time you make a post, it’s endlessly retweeted with insults and “fix your service” …

About six or so months ago, Twitter updated their dashboard to show marketers a new piece of data; actual impressions. Previously, the only impression metric you were able to see was the potential impressions metric. Now the two are there, …

Twitter is an amazing platform, but I feel as though many people fail to realize just how amazing it truly is. We get caught up in our own individual accounts, monitoring our local metrics, commenting and retweeting in our own …

I’m going to give you a bit of a list of users, but that’s not all this post is; first, I’m going to spend some time telling you how it’s a bad idea to abuse follow-backs and autofollow accounts.

Trust me, …

Twitter is a massive network consisting of a ton of infrastructure, a lot of code no one ever sees, and millions of people. Nothing in the history of mankind has reached such a scale and runs flawlessly. If you’ve never …