Using Twitter for your business is a great plan, but I’m not just talking about the free organic service. I’m talking about Twitter for Business, their ads system. Did you know Twitter has ads? Some people don’t. They don’t show …

The Like is the single smallest form of engagement you can give on Twitter. Everything else is either not engagement – reading a post, that is – or is more potent than a single like. People prefer retweets, replies, and …

I’ve written a lot about verification, but that means there’s a lot to comb through if you’re looking for information. Rather than force you to go through a dozen articles, I’ve created this post as a sort of quick guide. …

There are a lot of people who use methods like the follow/unfollow method to try to grow their follower base. While I don’t like this practice, and I’ve written about it before, I know I can’t stop everyone from …

Twitter is a strange platform. On the one hand, they’re in the top ten largest social networks in the world. They’re even in the top five, depending on your definition of social network. They have hundreds of millions of monthly …

Geographic location is very important for a lot of small businesses. Gaining a lot of followers is all well and good, but if you’re a small local business in California and you’re getting mostly followers from Spain, who is going …

A few years ago, there was a common bit of etiquette on Twitter frequently known as the follow-back kindness. The idea was simple; when someone follows you, give them a follow back.

This applied mostly to “normal” users, as opposed …

In the process of growing a Twitter profile, chances are pretty good that you’ve followed a lot of accounts. This will be true regardless of whether or not you’re trying to use the follow/unfollow method, or just fishing for follow-backs, …