Twitter is a commonly cited marketing tool, but it’s usually in a completely different set of articles than those talking about your SERPs ranking. Twitter grows you an audience, gives you an outlet for customer service, and boosts audience engagement. …

Twitter has a bot problem; that much is undeniable. A study performed last year indicates that there may be as many as 48 million bots on Twitter! Now, of course, some of those are fine. They’re utility bots or …

This is a surprisingly common question given that it’s a very common practice. Are you allowed to have more than one Twitter account? The answer is yes. So many brands, businesses, and individuals have secondary and tertiary accounts that it …

When you’re first starting out with Twitter, it’s pretty easy to manage the list of people you follow and the people who follow you. You can see when someone follows you and filter them immediately if they’re a bot. You …

Verification on Twitter is a tricky beast. Up until recently, it was very solidly restricted to a handful of industries and types of accounts. There was no way to actually submit a verification request, either. Some people took to some …

Running a dedicated social media presence is hard. It’s a ton of work, it takes a lot of time, and it takes a particular set of customer service and interaction skills. Chances are, as a business owner, you don’t have …

Influencer marketing on Twitter is really the key to success with marketing on the site. It’s a long, slow process to build up followers normally, and those followers frankly don’t do much to help you on Twitter itself. Meanwhile, a …

In the world of social media automation, there are a huge variety of different programs you can use, with all different levels of automated practices. Some of them are little more than putting lists, analytics, and schedules in front of …