You may have come across a website in the past that includes a block of Instagram posts, usually at the bottom of its homepage. For example, this UK-based photography site has a bar with a bunch of tiled Instagram photos …

With Instagram increasing in popularity every year, businesses are flocking to it. This has the unfortunate side effect of making the audience in general less engaged, as more of the content they see becomes low quality marketing drivel, decreasing engagement …

Hashtags are a key aspect of gaining traffic and exposure on Instagram. The question is, how should you be using them? I’ve identified a handful of different strategies.

1. Using hashtags in the caption for your image.
2. Using hashtags in the

Video is one of the most engaging formats for posts on Instagram, so it’s no wonder more and more people want to upload their own. Be it regular posts, elements of Stories, or new uploads to IGTV, you’re uploading your …

Instagram Stories are one of the most engaging forms of content on the already high engagement platform, so it’s a reasonable desire to want to use them. When you’re putting together a story, you’re putting images and video clips into …

A few years ago, a groundbreaking study showed that the average engagement rate on Instagram was massively higher than any other social network in existence. Part of the reason for this was the “walled garden” aspect of the platform, the …

User-generated content is a valuable resource for growing any social media profile, but it’s especially effective with Instagram. Since Instagram is a platform where producing the right kind of content to engage your users is extremely important, user-generated content is …