If you’re a newcomer to social media and in particular social media automation, you may wonder why there’s enough material to write an entire article about the concept of unfollowing someone. It seems pretty simple, right? You don’t like what …

Retweeting is one of the actions you can take with a tweet on Twitter. It’s right up there with replying to one, liking one, or adding one to a Moment. When you retweet a tweet, it shows up in your …

Moments are a feature Twitter added some time ago, and made public near the end of 2016. They’re essentially a way to curate longer content on the short-form blogging platform, giving you a way to tell a full story without …

It should come as no surprise that I am a proponent of using Twitter for marketing. There’s no shortage of posts written about the subject, both on this blog and on others. We’ve covered Twitter ads, social listening, …

IFTTT is a great tool, and yet a surprising number of people either have never heard of it or used it even if they have. I’m here to tell you that, at least where Twitter is concerned, you can use …

Twitter, like most websites, changes from time to time. One thing Twitter makes changes to is their layout, both in very major ways, and very minor ways. Some changes are major, like turning favorites into likes. Other changes are more …

If you asked me a few years ago if I thought Twitter ads were worth the money, I might have told you no. I might have thought about it for a bit, but at the end of the day, they …

Twitter is a great marketing tool, and it can be used in a number of different ways to make money. Some of them are direct, while others make it part of a funnel leading to your website. How do you …

By now I’m sure you’ve heard that Twitter has issues with their verification process, and that they’ve decided to restrict verification in general until they come up with a new system.

Twitter’s existing verification system has been a mess since …

For a long time, contests have been an excellent way to gain followers on social media. There was a big stink about it a few years ago, when Facebook removed the ability to like-gate content. Back then, Facebook pages would …