Twitter is a great platform, but as a marketer, it can leave a lot to be desired. There are so many little things you need to do repeatedly throughout the day, all of which take up a distressing amount of …

One thing I’ve noticed while I write for this site is that almost all of my advice is tailored for businesses. A lot of it can apply to individual users as well, but there are some advantages companies have over …

The word “bot” brings up a lot of different connotations, depending on what experience you have with the term and with life. For people immerse in science fiction it brings to mind complex robots and futurism. For marketers it brings …

Twitter has a lot of issues with exploitative attempts to game the system to gain more followers. They keep setting limits on actions, like the number of people you can follow based on the number of followers you have. They’re …

Twitter isn’t a huge fan of automated direct messages, but they allow it. Specifically, if you visit their best practices section, you see this:

“With express user consent, automation of Direct Messaging is permitted. If your application sends or

Twitter is a growth hacker’s paradise. It’s a free to use, free to dominate platform where you get widespread access to a potentially huge number of people. When it comes to growth hacking, though, the key word there is “free.” …

Hashtags are great for marketing, but what if you want to see what’s in a tag before you go all-in on it? What if you want to explore related tags and see what kind of opportunities you might be missing? …

Have you heard about the hats? When talking about software, web marketing, advertising and other forms of digital communications, colored hats often come up in conversation. The three we’re concerned about are Whitehat, Greyhat, and Blackhat.

The color of the …

The ideal strategy for content on Twitter will be a little flexible, because different audiences value different things. Different brands have different types of content to provide. Therefore, I’ll be speaking in relatively general terms. Your goals will be roughly …

We often talk about running a Twitter account, and how you need to keep your feed alive with a lot of content. We also mention a lot how you can’t just post your own content constantly; it’s always a good …