Twitter may be a huge platform with 320 million monthly active users, sending a combined 500 million tweets per day, but that doesn’t mean they care about you. The vast, vast majority of those tweets never see an ounce …

Your Twitter account has two names associated with it. One of them is your username, which is the actual @name you use to log in, and which appears on your profile in light gray. It’s also what people use to …

This question comes up surprisingly often. People wonder; is their Twitter account worth anything? Could they sell it and profit, or would that get them in legal trouble?

This is actually several related questions. There are a lot of considerations …

Twitter is a great marketing tool, and it can be used in a number of different ways to make money. Some of them are direct, while others make it part of a funnel leading to your website. How do you …

Twitter released the ability to tweet simple polls in late October last year, and since then, marketers have been experimenting with a bunch of different ways to use them. They’re making it easier than ever to harvest data from your …

Hashtags on Twitter are incredibly powerful. Even just using hashtags – regardless of what they are – boosts visibility and engagement. They’re little value-added tags that bring both a bit of punch and a means of categorizing content.

There are, …

A few years ago, there was a common bit of etiquette on Twitter frequently known as the follow-back kindness. The idea was simple; when someone follows you, give them a follow back.

This applied mostly to “normal” users, as opposed …

Twitter has a problem with fake users, no one can argue that. Between the spam bots, the fake accounts made for follower sales on Fiverr and the like, and all the hijacked accounts, you end up with a huge number …

Influencer marketing on Twitter is really the key to success with marketing on the site. It’s a long, slow process to build up followers normally, and those followers frankly don’t do much to help you on Twitter itself. Meanwhile, a …