About six or so months ago, Twitter updated their dashboard to show marketers a new piece of data; actual impressions. Previously, the only impression metric you were able to see was the potential impressions metric. Now the two are there, …

Twitter doesn’t have to be a time-intensive platform. Plenty of power users limit their time specifically because it’s a time sink; if you get caught up in it, you can be stuck for hours per day. If you establish limits …

Twitter is a fickle platform. People come and go, followers fade away, and it’s easy to irritate the userbase. Post the wrong thing at the wrong time and you can lose everything, but fail to post and you’re even more …

Fake followers on Facebook can be a huge problem, because of the way Facebook’s algorithm works. What about Twitter, though? Twitter doesn’t run on EdgeRank the way Facebook does. Sure, they have their own filtering algorithm, but it’s heavily based …

One thing I’ve noticed while I write for this site is that almost all of my advice is tailored for businesses. A lot of it can apply to individual users as well, but there are some advantages companies have over …

I’m going to give you a bit of a list of users, but that’s not all this post is; first, I’m going to spend some time telling you how it’s a bad idea to abuse follow-backs and autofollow accounts.

Trust me, …

Nonprofits are an interesting type of organization to me, as a marketer. They are in many ways businesses, with many of the same challenges and goals of other businesses. Yet they are limited in their actions by tight resources, regulations, …

Twitter and traditional website marketing don’t seem like they’re very compatible at first glance. Twitter is a very transient platform, where messages have a lifespan measured in minutes. On the other hand, websites last indefinitely. A blog post now can …

Twitter is a much more open platform than Facebook when it comes to seeing your followers. Facebook shows you your most recent handful and will happily expand to show you a few more every time you click a button, up …

When you’re looking to grow on Twitter, you might start off with the best of intentions. You want to follow all the rules and grow as organically as possible. A few months down the line, though, it’s easy to reach …