Direct messaging on social media is always a tricky concept. On the one hand, some platforms restrict your ability to send messages, and others have users who strongly react against it when it happens. If you’re careful with your direct …

More and more, live video and livestreaming is becoming the wave of the future. It’s somewhat difficult for brands to accomplish on a whim, which means there’s a high barrier to entry. That barrier to entry means those who are …

Buffer and Hootsuite are two of the best social media apps available. However, since Buffer is somewhat limited in its free plan, and Hootsuite can get annoying with its cajoling you to upgrade, I can fully understand why anyone might …

Twitter and Instagram are at once very different platforms, and surprisingly similar. One is focused on small, short bursts of content and engagement; the other is highly visual and emphasizes the image over the words. Yet both use Hashtags, both …

Hashtags are an interesting concept with web marketing. They’re present on many platforms, and can be implicitly present without actually including value on other sites. I can type #hashtag here but it won’t be a link, it won’t be clickable, …

On this site, I like to keep things generally white hat. It’s easier and safer to grow a brand or a business using legitimate tools and techniques than it is to delve into black hat strategies.

Think about it like …

Quizzes, polls, and general questions are all excellent ways to boost engagement and learn about your audience. You can cover a broad range of topics, you can turn it into an incentivized event, or you can even make it a …

Whenever a marketer comes to me and asks whether or not a particular practice is illegal, I have to take a step back to reassess what exactly they mean. Not about the processes, no; about what they mean by illegal.…

For as long as there have been crowds of people, there have been fundraisers. You or your organization want something that is expensive, too expensive to do on your own, so you turn to your supporters, to the crowds. “Give …

Social media is an interesting concept when it comes to intellectual property. On one hand, posting to social media is inherently a public action. The entire point of it is to get your content shared widely, exposed to as many …