Everyone says that if you’re not taking advantage of social media, you’re leaving untold amounts of business on the table. For almost every single business out there, this is 100% true. There’s pretty much no valid reason why you wouldn’t …

If you’ve been paying attention to advertising on Facebook and Instagram for the last few years, you’ve seen quite the evolution of options and tools available to the average marketer. One such innovation, initially introduced to Facebook in 2014 and …

Direct messaging on social media is always a tricky concept. On the one hand, some platforms restrict your ability to send messages, and others have users who strongly react against it when it happens. If you’re careful with your direct …

More and more, live video and livestreaming is becoming the wave of the future. It’s somewhat difficult for brands to accomplish on a whim, which means there’s a high barrier to entry. That barrier to entry means those who are …

Buffer and Hootsuite are two of the best social media apps available. However, since Buffer is somewhat limited in its free plan, and Hootsuite can get annoying with its cajoling you to upgrade, I can fully understand why anyone might …

Whenever a marketer comes to me and asks whether or not a particular practice is illegal, I have to take a step back to reassess what exactly they mean. Not about the processes, no; about what they mean by illegal.…

Twitter and Instagram are at once very different platforms, and surprisingly similar. One is focused on small, short bursts of content and engagement; the other is highly visual and emphasizes the image over the words. Yet both use Hashtags, both …

On this site, I like to keep things generally white hat. It’s easier and safer to grow a brand or a business using legitimate tools and techniques than it is to delve into black hat strategies.

Think about it like …

Quizzes, polls, and general questions are all excellent ways to boost engagement and learn about your audience. You can cover a broad range of topics, you can turn it into an incentivized event, or you can even make it a …

Hashtags are an interesting concept with web marketing. They’re present on many platforms, and can be implicitly present without actually including value on other sites. I can type #hashtag here but it won’t be a link, it won’t be clickable, …