On this site, I like to keep things generally white hat. It’s easier and safer to grow a brand or a business using legitimate tools and techniques than it is to delve into black hat strategies.

Think about it like …

Quizzes, polls, and general questions are all excellent ways to boost engagement and learn about your audience. You can cover a broad range of topics, you can turn it into an incentivized event, or you can even make it a …

Whenever a marketer comes to me and asks whether or not a particular practice is illegal, I have to take a step back to reassess what exactly they mean. Not about the processes, no; about what they mean by illegal.…

For as long as there have been crowds of people, there have been fundraisers. You or your organization want something that is expensive, too expensive to do on your own, so you turn to your supporters, to the crowds. “Give …

Social media is an interesting concept when it comes to intellectual property. On one hand, posting to social media is inherently a public action. The entire point of it is to get your content shared widely, exposed to as many …

In the world of advertising tools, there are many offerings available. Some of them are analytics suites, some of them are platform managers, and many of them are cross-platform data and management apps. AdStage is one such offering, but where …

For some people, the concept of “a post you make on social media should be emotionally resonant” is a new awakening. It opens wondrous doors to think about. Imagine how much more engagement you could get when you bring emotion …

Everyone says that if you’re not taking advantage of social media, you’re leaving untold amounts of business on the table. For almost every single business out there, this is 100% true. There’s pretty much no valid reason why you wouldn’t …

If you’ve been paying attention to advertising on Facebook and Instagram for the last few years, you’ve seen quite the evolution of options and tools available to the average marketer. One such innovation, initially introduced to Facebook in 2014 and …

Direct messaging on social media is always a tricky concept. On the one hand, some platforms restrict your ability to send messages, and others have users who strongly react against it when it happens. If you’re careful with your direct …