Twitter and Instagram are at once very different platforms, and surprisingly similar. One is focused on small, short bursts of content and engagement; the other is highly visual and emphasizes the image over the words. Yet both use Hashtags, both …

On this site, I like to keep things generally white hat. It’s easier and safer to grow a brand or a business using legitimate tools and techniques than it is to delve into black hat strategies.

Think about it like …

Quizzes, polls, and general questions are all excellent ways to boost engagement and learn about your audience. You can cover a broad range of topics, you can turn it into an incentivized event, or you can even make it a …

Hashtags are an interesting concept with web marketing. They’re present on many platforms, and can be implicitly present without actually including value on other sites. I can type #hashtag here but it won’t be a link, it won’t be clickable, …