If you’ve been paying attention to advertising on Facebook and Instagram for the last few years, you’ve seen quite the evolution of options and tools available to the average marketer. One such innovation, initially introduced to Facebook in 2014 and …

Direct messaging on social media is always a tricky concept. On the one hand, some platforms restrict your ability to send messages, and others have users who strongly react against it when it happens. If you’re careful with your direct …

More and more, live video and livestreaming is becoming the wave of the future. It’s somewhat difficult for brands to accomplish on a whim, which means there’s a high barrier to entry. That barrier to entry means those who are …

Buffer and Hootsuite are two of the best social media apps available. However, since Buffer is somewhat limited in its free plan, and Hootsuite can get annoying with its cajoling you to upgrade, I can fully understand why anyone might …