On Twitter, it’s often extremely valuable to get a topic in the trending box. On Instagram, the same concept applies to the “top posts” box. So what is the box, and how can we game the algorithm to make sure …
On Twitter, it’s often extremely valuable to get a topic in the trending box. On Instagram, the same concept applies to the “top posts” box. So what is the box, and how can we game the algorithm to make sure …
Sometimes on this site I talk about the perils of automation. Other times I talk about the potential benefits. Sometimes I go over lists of potential apps you can use, and other times I dig into one specific app and …
A lot of work goes into planning a giveaway on Instagram. Whether you’re doing a sweepstakes, a contest, a giveaway, or even just a coupon offer, you have to think pretty hard about your audience, your rules, and your promotion.…
By now I’m sure you’ve heard that Twitter has issues with their verification process, and that they’ve decided to restrict verification in general until they come up with a new system.
Twitter’s existing verification system has been a mess since …
Keeping a social media feed full of content can be a daunting task, which is why there are a bunch of different apps out there for you to use to do it. These are generally known as content discover apps, …
Part of the main techniques for growing a Twitter following is mutual follows. You reach out and follow hundreds or thousands of accounts that seem valuable and relevant to you. Some proportion of them follow you back, and you get …
Twitter has been the center of a lot of controversy over the last few years. They’ve made a lot of questionable decisions in terms of what they should allow, what they should restrict, and who gets banned. Verification is just …
A lot of Twitter management apps have a feature that allows you to automatically send a direct message to anyone who follows your account. It’s tempting, then, to assume it’s a good marketing tool and to make use of it.…
Keeping track of your presence on Twitter is actually a little harder than it seems. On the one hand, all you need is an active Twitter account and you’ll be able to see whenever anyone uses the @mention feature for …
There are as many different strategies for growing a Twitter profile as there are Twitter marketers out there. What do the experts say, though? Those who have been successful, who have grown their profiles, have wisdom to share. I’ve collected …