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Twitter

What’s the Difference Between a Fan and a Follower?

Posted by on December 29th, 2015

Now that you’ve read that title, what fan and follower am I talking about? Is it a Facebook fan? A Twitter follower? A Google+ Follower? There’s a terminology problem for social media interactions, and it’s made worse by the fact …

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Twitter

Twitonomy: The Best Twitter Analytics Tool Available

Posted by on December 24th, 2015

A few years ago, I could have told you that Twitonomy was one of the best apps available for Twitter Analytics, and you probably would have looked at me like I was crazy. I might have been, if I told …

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Twitter

How to Set Up a Hashtag Monitor for Certain Hashtags

Posted by on December 21st, 2015

Twitter hashtags are great. You can use them to keep track of marketing, you can use them to follow branded conversations, you can use them for contest tracking, you can use them for customer service, you can use them for …

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Twitter

Does the Follow/Unfollow Method Grow a Twitter Account?

Posted by on December 18th, 2015

If you’re learning about Twitter marketing or you’re a veteran looking to explore more advanced techniques for growing your audience, one idea you’ve probably come across is the follow/unfollow method. I like to call it the FU method, partially as …

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Twitter

How to Funnel Traffic from Twitter Back to Your Website

Posted by on December 16th, 2015

There are two different ways to use Twitter for marketing. I’m not talking about using it on a personal basis, to connect with friends, share links, and post what you think is amusing. Rather, I’m talking about two primary objectives …

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Twitter

5 Legal Twitter Tricks that Power Users Exploit Regularly

Posted by on December 14th, 2015

Have you heard about the hats? When talking about software, web marketing, advertising and other forms of digital communications, colored hats often come up in conversation. The three we’re concerned about are Whitehat, Greyhat, and Blackhat.

The color of the …

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Twitter

How to Properly Use Hashtags to Grow Followers and Retweets

Posted by on December 7th, 2015

Hashtags were once unique to Twitter, though much of the Internet has taken them and run with them these days, even in ironic usage where they #meannothing. As a method of categorizing and linking content, they are excellent. As a …

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Twitter

The Ultimate Guide to Creating an Auto Retweet Bot

Posted by on December 5th, 2015

The word “bot” brings up a lot of different connotations, depending on what experience you have with the term and with life. For people immerse in science fiction it brings to mind complex robots and futurism. For marketers it brings …

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Twitter

Why Mass Following People Won’t Grow Your Twitter Profile

Posted by on December 1st, 2015

There is a bit of an interesting phenomenon on Twitter that relates to follows and the behavior people exhibit with them. See, on a site like Facebook, you have a few different types of relationships. A profile can send a …

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Twitter

The Quick Way to Becoming a Twitter Verified Profile

Posted by on November 26th, 2015

Verification is a great little tool on social media to use to boost your reputation, even if it’s a minor boost. People tend to trust a verified profile more than one without the fancy blue checkmark. Why? It’s an exclusive …

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