Verification is a great little tool on social media to use to boost your reputation, even if it’s a minor boost. People tend to trust a verified profile more than one without the fancy blue checkmark. Why? It’s an exclusive …

Twitter itself can be great for raising awareness, building a community, participating in activism, and driving traffic. However, it can also be a huge echo chamber with virtually nothing to show for it, if you have no audience, or the …

Twitter is a great platform for highly responsive communications with your fans, but it can very easily get cluttered if you’re trying to manage everything from one account. That’s why a lot of businesses split their services up amongst several …