Now that you’ve read that title, what fan and follower am I talking about? Is it a Facebook fan? A Twitter follower? A Google+ Follower? There’s a terminology problem for social media interactions, and it’s made worse by the fact …

A few years ago, I could have told you that Twitonomy was one of the best apps available for Twitter Analytics, and you probably would have looked at me like I was crazy. I might have been, if I told …

Twitter hashtags are great. You can use them to keep track of marketing, you can use them to follow branded conversations, you can use them for contest tracking, you can use them for customer service, you can use them for …

If you’re learning about Twitter marketing or you’re a veteran looking to explore more advanced techniques for growing your audience, one idea you’ve probably come across is the follow/unfollow method. I like to call it the FU method, partially as …

There are two different ways to use Twitter for marketing. I’m not talking about using it on a personal basis, to connect with friends, share links, and post what you think is amusing. Rather, I’m talking about two primary objectives …

Have you heard about the hats? When talking about software, web marketing, advertising and other forms of digital communications, colored hats often come up in conversation. The three we’re concerned about are Whitehat, Greyhat, and Blackhat.

The color of the …

Hashtags were once unique to Twitter, though much of the Internet has taken them and run with them these days, even in ironic usage where they #meannothing. As a method of categorizing and linking content, they are excellent. As a …

The word “bot” brings up a lot of different connotations, depending on what experience you have with the term and with life. For people immerse in science fiction it brings to mind complex robots and futurism. For marketers it brings …

There is a bit of an interesting phenomenon on Twitter that relates to follows and the behavior people exhibit with them. See, on a site like Facebook, you have a few different types of relationships. A profile can send a …

Verification is a great little tool on social media to use to boost your reputation, even if it’s a minor boost. People tend to trust a verified profile more than one without the fancy blue checkmark. Why? It’s an exclusive …