Twitter website cards are a specific kind of promoted tweet, one that comes with a handful of benefits to the businesses that use them. They aren’t broadly available to everyone; in fact, you can only access them through the paid …

Gaining an Instagram audience is very much like the mythical journey of a thousand miles; it’s just one step after the next. Nothing you do – well, nothing short of being struck by the lightning of a viral surge – …

Hootsuite is one of the better available tools for managing a social marketing presence, alongside some website marketing and blog management. It’s such a great piece of software that it’s practically impossible to talk about everything it can do all …

Running a dedicated social media presence is hard. It’s a ton of work, it takes a lot of time, and it takes a particular set of customer service and interaction skills. Chances are, as a business owner, you don’t have …

Twitter isn’t a huge fan of automated direct messages, but they allow it. Specifically, if you visit their best practices section, you see this:

“With express user consent, automation of Direct Messaging is permitted. If your application sends or

Specific social media timing has become a big deal over the last few years. When reach is declining on average, people are getting more and more inundated with content, and they’re engaging less and less, it’s important to get your …

There are a lot of people who use methods like the follow/unfollow method to try to grow their follower base. While I don’t like this practice, and I’ve written about it before, I know I can’t stop everyone from …

Twitter widgets are essential for hooking up your website and your Twitter audiences. They allow you to do all sorts of cool things, from click to tweet to embedded feeds. Here are a bunch of different options to pick from…

Twitter is an interesting platform for social media because it’s inherently a little anti-social. What I mean by that is that, unlike every other social network, the connections between two people on Twitter are one-way by default. When a person …