Twitter has a lot of issues with exploitative attempts to game the system to gain more followers. They keep setting limits on actions, like the number of people you can follow based on the number of followers you have. They’re …

Twitter is a growth hacker’s paradise. It’s a free to use, free to dominate platform where you get widespread access to a potentially huge number of people. When it comes to growth hacking, though, the key word there is “free.” …

Twitter isn’t a huge fan of automated direct messages, but they allow it. Specifically, if you visit their best practices section, you see this:

“With express user consent, automation of Direct Messaging is permitted. If your application sends or

Hashtags are great for marketing, but what if you want to see what’s in a tag before you go all-in on it? What if you want to explore related tags and see what kind of opportunities you might be missing? …

The ideal strategy for content on Twitter will be a little flexible, because different audiences value different things. Different brands have different types of content to provide. Therefore, I’ll be speaking in relatively general terms. Your goals will be roughly …

Have you heard about the hats? When talking about software, web marketing, advertising and other forms of digital communications, colored hats often come up in conversation. The three we’re concerned about are Whitehat, Greyhat, and Blackhat.

The color of the …

We often talk about running a Twitter account, and how you need to keep your feed alive with a lot of content. We also mention a lot how you can’t just post your own content constantly; it’s always a good …

Mass Planner is an excellent marketing automation tool for social media. You can find it here. It has a wide variety of features for a bunch of different social networks, but the one we’re concerned with today is Twitter. …

Verification is a great little tool on social media to use to boost your reputation, even if it’s a minor boost. People tend to trust a verified profile more than one without the fancy blue checkmark. Why? It’s an exclusive …

Twitter is an interesting social network in that it promotes certain kinds of bot accounts while rejecting the existence of others. Some bots are good, like MagicRealismBot, which posts vaguely odd magical extensions of realistic situations as a sort …