One of the most interesting things about Twitter is the fact that, unlike other social networks, you have to go against your gut feelings. Twitter is a very time-sensitive platform, which means messages have a very short lifespan. If one …

Twitter hashtags are great. You can use them to keep track of marketing, you can use them to follow branded conversations, you can use them for contest tracking, you can use them for customer service, you can use them for …

Twitter doesn’t have to be a time-intensive platform. Plenty of power users limit their time specifically because it’s a time sink; if you get caught up in it, you can be stuck for hours per day. If you establish limits …

Twitter is one of, if not the most timely of the social networks. With the unfiltered feed – no longer the default, but still – and with the emphasis on frequent, up to date communication, it’s the go-to place to …

Facebook has ads that aren’t designed to promote a site; rather, they encourage users to like your page, keeping them on Facebook and growing your audience. They’re called “likes” campaigns. Twitter has much the same thing, with their Followers Ads, …

If you’re learning about Twitter marketing or you’re a veteran looking to explore more advanced techniques for growing your audience, one idea you’ve probably come across is the follow/unfollow method. I like to call it the FU method, partially as …

Twitter isn’t just for brands and businesses. It’s not just for casual users posting jokes at each other. It’s not just for YouTube producers, tossing their new videos to the winds. Anyone can carve out their niche, up to and …

There are a lot of different methods for growing a following on Twitter. They range in morality from the purely white hat, completely authentic brand building to the amoral or immoral, gray and black hat techniques. One such popular technique, …