Verification is a great little tool on social media to use to boost your reputation, even if it’s a minor boost. People tend to trust a verified profile more than one without the fancy blue checkmark. Why? It’s an exclusive …

Twitter is an interesting social network in that it promotes certain kinds of bot accounts while rejecting the existence of others. Some bots are good, like MagicRealismBot, which posts vaguely odd magical extensions of realistic situations as a sort …

One of the most interesting things about Twitter is the fact that, unlike other social networks, you have to go against your gut feelings. Twitter is a very time-sensitive platform, which means messages have a very short lifespan. If one …

Twitter hashtags are great. You can use them to keep track of marketing, you can use them to follow branded conversations, you can use them for contest tracking, you can use them for customer service, you can use them for …

Twitter doesn’t have to be a time-intensive platform. Plenty of power users limit their time specifically because it’s a time sink; if you get caught up in it, you can be stuck for hours per day. If you establish limits …

Twitter is one of, if not the most timely of the social networks. With the unfiltered feed – no longer the default, but still – and with the emphasis on frequent, up to date communication, it’s the go-to place to …

Facebook has ads that aren’t designed to promote a site; rather, they encourage users to like your page, keeping them on Facebook and growing your audience. They’re called “likes” campaigns. Twitter has much the same thing, with their Followers Ads, …

If you’re learning about Twitter marketing or you’re a veteran looking to explore more advanced techniques for growing your audience, one idea you’ve probably come across is the follow/unfollow method. I like to call it the FU method, partially as …