Have you heard the news? Twitter recently made the abrupt decision to remove the tweet count number from their button display. This removal has prompted hundreds of site redesigns and thousands of button removals, with many more site owners missing …

On the surface this seems like a pretty easy question to answer. After all, we live in a world where the most popular Twitter account has nearly 70 million followers. If that account isn’t banned, what would be considered “too …

Twitter is a massive network consisting of a ton of infrastructure, a lot of code no one ever sees, and millions of people. Nothing in the history of mankind has reached such a scale and runs flawlessly. If you’ve never …

Twitter and Google have a bit of a rocky history. There was a time where Google was plugged into the Twitter feed directly, eating up terabytes of data and fueling a real time trends engine and search. Then Twitter cut …

Now that you’ve read that title, what fan and follower am I talking about? Is it a Facebook fan? A Twitter follower? A Google+ Follower? There’s a terminology problem for social media interactions, and it’s made worse by the fact …

A few years ago, I could have told you that Twitonomy was one of the best apps available for Twitter Analytics, and you probably would have looked at me like I was crazy. I might have been, if I told …

Twitter hashtags are great. You can use them to keep track of marketing, you can use them to follow branded conversations, you can use them for contest tracking, you can use them for customer service, you can use them for …

If you’re learning about Twitter marketing or you’re a veteran looking to explore more advanced techniques for growing your audience, one idea you’ve probably come across is the follow/unfollow method. I like to call it the FU method, partially as …

There are two different ways to use Twitter for marketing. I’m not talking about using it on a personal basis, to connect with friends, share links, and post what you think is amusing. Rather, I’m talking about two primary objectives …

Have you heard about the hats? When talking about software, web marketing, advertising and other forms of digital communications, colored hats often come up in conversation. The three we’re concerned about are Whitehat, Greyhat, and Blackhat.

The color of the …