Remember a decade or so ago, when building and growing a band was virtually impossible? You had to play out of garages and at house parties until you got enough of a reputation to start working in bars and low-key …

Twitter is tricky to use. Even industry giants tend to fall in the trap of overly automating or repeatedly posting the same kinds of tweets over and over. If you’re using it as a celebrity for one-sided broadcast marketing that’s …

A lot of blog writers and business owners like to use Twitter for promotion, and with good reason. When used properly, it’s a very beneficial platform. You get a lot of traffic, a lot of engagement, and potentially a ton …

Twitter is a fickle platform. People come and go, followers fade away, and it’s easy to irritate the userbase. Post the wrong thing at the wrong time and you can lose everything, but fail to post and you’re even more …

Fake followers on Facebook can be a huge problem, because of the way Facebook’s algorithm works. What about Twitter, though? Twitter doesn’t run on EdgeRank the way Facebook does. Sure, they have their own filtering algorithm, but it’s heavily based …

Twitter is a strange platform for outsiders to grasp. What can you do with such a tight character limit? How does all this tagging stuff work? How can this possibly benefit your business? It just seems like such a big …

I see a lot of marketers comparing the different social media ad offerings, as if they’re so limited in budget and scope that they can only choose one. Frankly, this is a pretty bad outlook to take; it doesn’t …

Twitter verification is something of a controversial subject among certain subsets of people using the site. Some people don’t care one way or another about verification, and the majority of users pay attention to it only when an imposter account …

Running a dedicated social media presence is hard. It’s a ton of work, it takes a lot of time, and it takes a particular set of customer service and interaction skills. Chances are, as a business owner, you don’t have …