Have you heard about the hats? When talking about software, web marketing, advertising and other forms of digital communications, colored hats often come up in conversation. The three we’re concerned about are Whitehat, Greyhat, and Blackhat.

The color of the …

Hashtags were once unique to Twitter, though much of the Internet has taken them and run with them these days, even in ironic usage where they #meannothing. As a method of categorizing and linking content, they are excellent. As a …

The word “bot” brings up a lot of different connotations, depending on what experience you have with the term and with life. For people immerse in science fiction it brings to mind complex robots and futurism. For marketers it brings …

There is a bit of an interesting phenomenon on Twitter that relates to follows and the behavior people exhibit with them. See, on a site like Facebook, you have a few different types of relationships. A profile can send a …

Verification is a great little tool on social media to use to boost your reputation, even if it’s a minor boost. People tend to trust a verified profile more than one without the fancy blue checkmark. Why? It’s an exclusive …

Twitter itself can be great for raising awareness, building a community, participating in activism, and driving traffic. However, it can also be a huge echo chamber with virtually nothing to show for it, if you have no audience, or the …

Twitter is a great platform for highly responsive communications with your fans, but it can very easily get cluttered if you’re trying to manage everything from one account. That’s why a lot of businesses split their services up amongst several …