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Facebook

What’s The Difference Between Organic, Paid, and Viral Reach?

Posted by on August 9th, 2019

Facebook reach metrics have changed a lot over the last few years. Or, rather, they haven’t changed, but the division of what Facebook records and shows you has changed.

In the past, Facebook would show you three kinds of reach: …

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Facebook

How to See a Full List of Your Followers on Facebook

Posted by on April 22nd, 2019

Any business is going to want to see their audience, to get to know them, to better serve them. Facebook is at odds with this goal. Facebook, as a massive and deeply personal social network, is able to accumulate massive …

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Facebook

Complete List of Ad Types Available on Facebook Ads

Posted by on March 29th, 2019

Part of what makes Facebook such a robust ad platform is their variety of different ad types and formats. Each ad type has its own specifications, and there’s a lot of them, so let’s take a look at what’s available. …

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Facebook

List of CRMs You Can Connect to Your Facebook Page

Posted by on December 26th, 2018

Facebook is one of the largest single locations where your audience gathers. It stands to reason that any customer management app should be able to link into Facebook; if it can’t, what good is it? Anyone with aspirations of corporate …

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Facebook

5 Reasons Why Facebook Isn’t Showing Accurate Like Counts

Posted by on October 5th, 2018

Pretty much every blog and a lot of other websites besides have a familiar bar somewhere on the page. Maybe it’s a floating sidebar, maybe it’s above or below a blog post, or maybe it’s sitting in a footer. You …

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Facebook

5 Ways to Stop Fake Clicks on Your Facebook Ads

Posted by on October 1st, 2017

Facebook, like any site that offers an ad network as a service, has a vested interest in preventing as much click fraud as possible. It’s a perfectly reasonable intent; if they’re paying publishers who deliver fake clicks, the advertisers are …

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Facebook

The Difference Between a Follow and a Friend on Facebook

Posted by on January 27th, 2017

There are three types of relationship between two people on Facebook. While the title of this post only mentions two of them, I’m going to cover all three, simply for the sake of completion.

Three Types of Relationship

For a …

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