Any business is going to want to see their audience, to get to know them, to better serve them. Facebook is at odds with this goal. Facebook, as a massive and deeply personal social network, is able to accumulate massive …

Part of what makes Facebook such a robust ad platform is their variety of different ad types and formats. Each ad type has its own specifications, and there’s a lot of them, so let’s take a look at what’s available. …

Facebook is one of the largest single locations where your audience gathers. It stands to reason that any customer management app should be able to link into Facebook; if it can’t, what good is it? Anyone with aspirations of corporate …

Pretty much every blog and a lot of other websites besides have a familiar bar somewhere on the page. Maybe it’s a floating sidebar, maybe it’s above or below a blog post, or maybe it’s sitting in a footer. You …

Facebook, like any site that offers an ad network as a service, has a vested interest in preventing as much click fraud as possible. It’s a perfectly reasonable intent; if they’re paying publishers who deliver fake clicks, the advertisers are …

There are three types of relationship between two people on Facebook. While the title of this post only mentions two of them, I’m going to cover all three, simply for the sake of completion.

Three Types of Relationship

For a …

When you think about influencer marketing, what platforms do you think of? Probably Instagram, right? Maybe Twitter. YouTube too, if you’re a video marketer or have a video-watching audience. Probably blogs, if you think of “blogs” as a general platform.…

If you’ve been paying attention to the business decisions Facebook makes over time, you can chart the rise and fall of a variety of different apps based on the features Facebook rolls out. When Google started introducing their place pages …

Sometimes, you want to keep on top of the activity of someone else on Facebook. Maybe it’s a friend and you want to see what they’re doing on a trip. Maybe it’s a family member and you’re trying to keep …

Facebook reach metrics have changed a lot over the last few years. Or, rather, they haven’t changed, but the division of what Facebook records and shows you has changed.

In the past, Facebook would show you three kinds of reach: …