Twitter verification is contentious and confusing.  Over the years, Twitter has tried to clarify the process, but the evidence and the abuse of the system has gone on for so long that there are counter-examples to just about every rule.…

Yes! What you’re thinking of is a social media specialist, a social manager, or a Twitter manager. They come by many names, but the concept is the same; someone who has experience with Twitter marketing and who can manage and …

There’s some contention about auto-follow-back features on Twitter. Some people like them, as a way to reward people who follow them. Others consider them a spam tactic.

Personally, I don’t think they’re very valuable to a business. Think about it. …

Twitter changed their verification process and debuted a form you can use to submit a verification request. That means it’s verification week here on Follows, with two posts focused entirely on the verification process. The other one is about the …

Twitter may be a huge platform with 320 million monthly active users, sending a combined 500 million tweets per day, but that doesn’t mean they care about you. The vast, vast majority of those tweets never see an ounce …

At the end of last year, Twitter started a beta program for their new Promote Mode.  Promote Mode is a new option for businesses using Twitter for Business, and they wrote about it here.

What is Promote Mode?  …

Twitter released the ability to tweet simple polls in late October last year, and since then, marketers have been experimenting with a bunch of different ways to use them. They’re making it easier than ever to harvest data from your …

The so-called golden ratio, or the follower to following ratio, is something you’ll find a lot on marketing blogs and nowhere within Twitter itself. In fact, as far as I can tell, it’s really only mentioned once in all of …

Twitter is a great platform for a wide variety of purposes and people. It’s great for humorists and comics to make jokes. It’s great for bite-sized news bits from reporters and the common folk. It’s great for making quick product …

If you had to guess, what would you say the average click rate for links on Twitter is? Under 50%? Under 10%? Under 5%? The answer, in a sense, is “all of the above.” I don’t just mean that it’s …