Twitter and Google have a bit of a rocky history. There was a time where Google was plugged into the Twitter feed directly, eating up terabytes of data and fueling a real time trends engine and search. Then Twitter cut …

Some people are incredibly, deeply into automation. They skirt the line between total automation and just-enough automation, and they do it deftly. The end result, when set up properly, is an automation scheme that appears fully natural and allows room …

Twitter is a surprisingly good platform for connecting with people. Sometimes it seems like a one-sided connection, but over time, people begin to recognize each other, and you can facilitate the process until you’re successfully networking throughout your industry.

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In the last couple years, the idea of social media timing has come strongly into play. People want to know, not just whether or not they should use a social network, but how often they should post to any given …

Twitter is a platform where having a lot of followers is only half the story. You can have a million followers, but if they’re all fake accounts you made yourself, it doesn’t matter. You’ll just have a terrible engagement rate …

Twitter’s character limit is one of the defining traits of the site. There are pros and cons to it, and there’s quite an outcry with the recent announcement of doubling the limit, but that’s tertiary to today’s discussion.

As …

There are a million and one tools out there for managing a Twitter account. There are two things almost all of them seem to have; analytics and scheduling. This is no mistake, either. Twitter’s API has a lot of different …