Social media is an interesting concept when it comes to intellectual property. On one hand, posting to social media is inherently a public action. The entire point of it is to get your content shared widely, exposed to as many …
If you’ve been paying attention to the business decisions Facebook makes over time, you can chart the rise and fall of a variety of different apps based on the features Facebook rolls out. When Google started introducing their place pages …
Instagram has long been one of the top platforms to use for engagement, but there’s more to it than that. The site is a hub for young shoppers, many of whom use the network to scout out products they might …
Sometimes, you want to keep on top of the activity of someone else on Facebook. Maybe it’s a friend and you want to see what they’re doing on a trip. Maybe it’s a family member and you’re trying to keep …
You may have come across a website in the past that includes a block of Instagram posts, usually at the bottom of its homepage. For example, this UK-based photography site has a bar with a bunch of tiled Instagram photos …
With Instagram increasing in popularity every year, businesses are flocking to it. This has the unfortunate side effect of making the audience in general less engaged, as more of the content they see becomes low quality marketing drivel, decreasing engagement …
Facebook reach metrics have changed a lot over the last few years. Or, rather, they haven’t changed, but the division of what Facebook records and shows you has changed.
In the past, Facebook would show you three kinds of reach: …
Hashtags are a key aspect of gaining traffic and exposure on Instagram. The question is, how should you be using them? I’ve identified a handful of different strategies.