Keeping track of your presence on Twitter is actually a little harder than it seems. On the one hand, all you need is an active Twitter account and you’ll be able to see whenever anyone uses the @mention feature for …

A few years ago, everyone chased followers on social networks. The more followers you had, the better off you were. It didn’t matter whether they were bots, bought fans, or real people; the number was all that mattered.

Then came …

Remember a decade or so ago, when building and growing a band was virtually impossible? You had to play out of garages and at house parties until you got enough of a reputation to start working in bars and low-key …

If you’re just getting into Twitter marketing, or you’re starting a new brand and want to pick up a relevant twitter account, you’re fairly likely to run into some issues. Twitter is one of those sites where so many people …

One of the best ways to grow a Twitter following is use Twitter ads. However, there are a lot of folks out there who don’t have the budget or the experience necessary to successfully run PPC. I wouldn’t expect a …

This is a huge list, so I’m not going to take a long time introducing it. Twitter marketing – and social marketing in general – are very involved, and any time you can automate some aspect of your work, you’re …

Twitter is a much more open platform than Facebook when it comes to seeing your followers. Facebook shows you your most recent handful and will happily expand to show you a few more every time you click a button, up …