Twitter is a platform where having a lot of followers is only half the story. You can have a million followers, but if they’re all fake accounts you made yourself, it doesn’t matter. You’ll just have a terrible engagement rate …

Twitter’s character limit is one of the defining traits of the site. There are pros and cons to it, and there’s quite an outcry with the recent announcement of doubling the limit, but that’s tertiary to today’s discussion.

As …

There are a million and one tools out there for managing a Twitter account. There are two things almost all of them seem to have; analytics and scheduling. This is no mistake, either. Twitter’s API has a lot of different …

Caught your attention, did I? I’m not just being provocative with the title here; I’m legitimately telling you that there are good reasons not to buy Twitter followers. If that seems odd coming from someone who sells Twitter followers as …

Let’s face it; Twitter is all about the followers. Just look at the name of this site! You want more followers for your account, and you don’t want to pay a ton to do it. You want to avoid …

Hashtags were once unique to Twitter, though much of the Internet has taken them and run with them these days, even in ironic usage where they #meannothing. As a method of categorizing and linking content, they are excellent. As a …

One key element to success on Twitter is not just gaining followers, but gaining good followers. Anyone can hop on Twitter and gain a few hundreds followers just by posting content and jokes. There are bot gimmick accounts with more …

Twitter is a great platform for highly responsive communications with your fans, but it can very easily get cluttered if you’re trying to manage everything from one account. That’s why a lot of businesses split their services up amongst several …

Twitter is a great platform, but as a marketer, it can leave a lot to be desired. There are so many little things you need to do repeatedly throughout the day, all of which take up a distressing amount of …

One thing I’ve noticed while I write for this site is that almost all of my advice is tailored for businesses. A lot of it can apply to individual users as well, but there are some advantages companies have over …