Twitter may be a huge platform with 320 million monthly active users, sending a combined 500 million tweets per day, but that doesn’t mean they care about you. The vast, vast majority of those tweets never see an ounce …

At the end of last year, Twitter started a beta program for their new Promote Mode.  Promote Mode is a new option for businesses using Twitter for Business, and they wrote about it here.

What is Promote Mode?  …

Twitter released the ability to tweet simple polls in late October last year, and since then, marketers have been experimenting with a bunch of different ways to use them. They’re making it easier than ever to harvest data from your …

The so-called golden ratio, or the follower to following ratio, is something you’ll find a lot on marketing blogs and nowhere within Twitter itself. In fact, as far as I can tell, it’s really only mentioned once in all of …

Twitter is a great platform for a wide variety of purposes and people. It’s great for humorists and comics to make jokes. It’s great for bite-sized news bits from reporters and the common folk. It’s great for making quick product …

If you had to guess, what would you say the average click rate for links on Twitter is? Under 50%? Under 10%? Under 5%? The answer, in a sense, is “all of the above.” I don’t just mean that it’s …

One of the best sources of new followers for your Twitter account, believe it or not, is the Twitter accounts of your competitors.

“But they’re fans of my competition! They wouldn’t follow me.” That’s where you’re wrong. The fact is, …

These days, it seems like every business has a website and a bunch of social media accounts set up, but it’s actually not true. A lot of physical businesses, those with brick and mortar buildings, tend to forget about the …

The purpose of using social media is to network with, engage with, and get your content in front of your audience. Twitter ads facilitate this by allowing you to spend money to guarantee that your content is seen by people …

There are a few reasons why you might want to find the email address of a Twitter user. You might want to reach out to them in a more intimate format than a Twitter DM, to pitch a service or …