Twitter verification is a tricky process, one that isn’t well documented, and one that different people have different experiences with. For my part, I’m not verified, and I’m low profile enough that I haven’t particularly sought it out. I have, …

If you’re a marketer on Twitter, you should be watching and, if possible, participating in Twitter Chats. They’re some of the best conversations to watch on the entire site, because many of the most potent influencers are participating and sharing …

Has your Twitter profile been idle for a while? Has it been active, but people are pointing out strange content? Did you browse your feed and see something you don’t remember posting? There are all sorts of possible causes, so …

If you’re a newcomer to social media and in particular social media automation, you may wonder why there’s enough material to write an entire article about the concept of unfollowing someone. It seems pretty simple, right? You don’t like what …

Retweeting is one of the actions you can take with a tweet on Twitter. It’s right up there with replying to one, liking one, or adding one to a Moment. When you retweet a tweet, it shows up in your …

Moments are a feature Twitter added some time ago, and made public near the end of 2016. They’re essentially a way to curate longer content on the short-form blogging platform, giving you a way to tell a full story without …

It should come as no surprise that I am a proponent of using Twitter for marketing. There’s no shortage of posts written about the subject, both on this blog and on others. We’ve covered Twitter ads, social listening, …

IFTTT is a great tool, and yet a surprising number of people either have never heard of it or used it even if they have. I’m here to tell you that, at least where Twitter is concerned, you can use …

Twitter, like most websites, changes from time to time. One thing Twitter makes changes to is their layout, both in very major ways, and very minor ways. Some changes are major, like turning favorites into likes. Other changes are more …

If you asked me a few years ago if I thought Twitter ads were worth the money, I might have told you no. I might have thought about it for a bit, but at the end of the day, they …