A lot of Twitter management apps have a feature that allows you to automatically send a direct message to anyone who follows your account. It’s tempting, then, to assume it’s a good marketing tool and to make use of it.…

I see a lot of marketers comparing the different social media ad offerings, as if they’re so limited in budget and scope that they can only choose one. Frankly, this is a pretty bad outlook to take; it doesn’t …

Believe it or not, Twitter is one of the best platforms to use to generate leads. You can grow a mailing list, set up a product interest preorder list, or set up a special list for contest entrants. There are …

Despite a lot of the recent criticism of Twitter’s harassment policies, it’s still one of the top three social networks for virtually every business. If you’re a business that can take advantage of local traffic – a business with a …

Keeping track of your presence on Twitter is actually a little harder than it seems. On the one hand, all you need is an active Twitter account and you’ll be able to see whenever anyone uses the @mention feature for …

A few years ago, everyone chased followers on social networks. The more followers you had, the better off you were. It didn’t matter whether they were bots, bought fans, or real people; the number was all that mattered.

Then came …

Remember a decade or so ago, when building and growing a band was virtually impossible? You had to play out of garages and at house parties until you got enough of a reputation to start working in bars and low-key …

If you’re just getting into Twitter marketing, or you’re starting a new brand and want to pick up a relevant twitter account, you’re fairly likely to run into some issues. Twitter is one of those sites where so many people …

One of the best ways to grow a Twitter following is use Twitter ads. However, there are a lot of folks out there who don’t have the budget or the experience necessary to successfully run PPC. I wouldn’t expect a …

This is a huge list, so I’m not going to take a long time introducing it. Twitter marketing – and social marketing in general – are very involved, and any time you can automate some aspect of your work, you’re …