Imagine this sort of scenario for a moment. You created an Instagram account a while back, and you decide you want to build it up. You’ve spent some time working at it, and you’ve grown a bit of a following. …

There has always been a bit of debate over the utility of hashtags on sites like Twitter and Instagram. On one hand, many marketers consider it essential to layer as many hashtags on a post as possible. After all, each …

A lot of work goes into planning a giveaway on Instagram. Whether you’re doing a sweepstakes, a contest, a giveaway, or even just a coupon offer, you have to think pretty hard about your audience, your rules, and your promotion.…

Sometimes on this site I talk about the perils of automation. Other times I talk about the potential benefits. Sometimes I go over lists of potential apps you can use, and other times I dig into one specific app and …

On Twitter, it’s often extremely valuable to get a topic in the trending box. On Instagram, the same concept applies to the “top posts” box. So what is the box, and how can we game the algorithm to make sure …

One thing marketers like to see is solid growth over time. With social media, this can be tricky to achieve. There’s no guarantee that people are going to find or like your page each day, so you need to be …

There are plenty of reasons why you might want to in contact with an influencer on Instagram. It’s a great platform for mutual promotion, first and foremost. You can arrange a deal with an influencer to get product placement or …

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There are three types of people in the world. People who produce content, people who steal content, and everyone else. It’s a sad fact of the internet that the second category exists in much greater numbers …

Instagram isn’t an easy platform to use. The mobile restrictions and lack of a posting API means you need specialized hardware – or at least a company smartphone – to run with it. Meanwhile, the site’s emphasis on images and …

One of the major crises facing social networks over the last year or so, and one that will undoubtedly continue worsening as the months and years pass, is the issue of fake followers.

Fake followers come in several flavors. They’re …