Sometimes on this site I talk about the perils of automation. Other times I talk about the potential benefits. Sometimes I go over lists of potential apps you can use, and other times I dig into one specific app and …

On Twitter, it’s often extremely valuable to get a topic in the trending box. On Instagram, the same concept applies to the “top posts” box. So what is the box, and how can we game the algorithm to make sure …

One thing marketers like to see is solid growth over time. With social media, this can be tricky to achieve. There’s no guarantee that people are going to find or like your page each day, so you need to be …

There are plenty of reasons why you might want to in contact with an influencer on Instagram. It’s a great platform for mutual promotion, first and foremost. You can arrange a deal with an influencer to get product placement or …

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There are three types of people in the world. People who produce content, people who steal content, and everyone else. It’s a sad fact of the internet that the second category exists in much greater numbers …

Instagram isn’t an easy platform to use. The mobile restrictions and lack of a posting API means you need specialized hardware – or at least a company smartphone – to run with it. Meanwhile, the site’s emphasis on images and …

One of the major crises facing social networks over the last year or so, and one that will undoubtedly continue worsening as the months and years pass, is the issue of fake followers.

Fake followers come in several flavors. They’re …

Instagram thrives on likes. The more people who like your images, the more you’re going to grow in terms of engagement and in following. Getting more likes on your images gets you more out of the site as a whole, …

Instagram as a platform is all about engagement. It’s limited in access, it’s limited in advertising, and it’s focused heavily on content designed to be engaging. You can’t really sell products directly through it, and you can’t do lengthy content …

One of the biggest problems with using Instagram as a business is how much of a “walled garden” it is. It’s a social network typically accessed via mobile device. You have to jump through hoops with a third party app …