Getting engagement on Instagram is what separates the good marketers from the bad. Anyone can run an Instagram account, posting a few times a day, racking up followers from bots, friends, and random chance. Anyone can go to a freelancer …

Instagram is an increasingly prevalent platform amongst young millennials and gen-z folks. Both groups are well within the target customer base for anyone who sells to young adults, making Instagram an excellent platform for marketing and sales. It’s not easy …

Running an Instagram profile can be as much or as little work as you want it to be. You can run it extremely casually, posting whenever you feel like it and letting the growth come as it may. You can …

Instagram captions are powerful, what with their hashtags and their high character limits and the ability to tag people. However, captions need the user to click through to the image itself to read. If you want your text to be …

Any time you have both a blog and a social media feed, it stands to reason that you want to integrate them. You can post links to your blog posts in your social feed, but what about the other direction?…

Instagram is famously difficult for marketers to use, for varying reasons throughout the lifetime of the site. At first it was only usable via mobile, though eventually a desktop version was created. They still allow very few third party apps, …

Alright, so, if I’m here on this site talking about Instagram, chances are very good that I’m looking at it in terms of marketing. You have an Instagram, as a brand, either for your company or as a personal brand. …

Imagine this sort of scenario for a moment. You created an Instagram account a while back, and you decide you want to build it up. You’ve spent some time working at it, and you’ve grown a bit of a following. …

There has always been a bit of debate over the utility of hashtags on sites like Twitter and Instagram. On one hand, many marketers consider it essential to layer as many hashtags on a post as possible. After all, each …

A lot of work goes into planning a giveaway on Instagram. Whether you’re doing a sweepstakes, a contest, a giveaway, or even just a coupon offer, you have to think pretty hard about your audience, your rules, and your promotion.…