Instagram stories don’t need to be complicated to be effective. In fact, many of the best stories are little more than a set of images arranged to be aesthetically cohesive or thematically progressive. That’s why it’s fairly easy to use …

Most of the time when I’m talking about Instagram, or Instagram-related apps, I’m talking about ways to enhance a single post. I’m thinking about hashtag research, or about post scheduling and timing, or about adding line breaks to your captions, …

Despite being owned by Facebook, Instagram does not operate on a friend request system. Instead, it’s a lot more like Twitter; when someone follows you, that’s it; they’re following you, you simply get a notification about it.

This might cause …

I’ve talked about a lot of different ways to enhance your Instagram presence. How to add text to photos, how to properly use hashtags, and so on. There’s one thing I preface every post with, though, and that’s …

Instagram Powerlikes, to me, are a pretty interesting concept. In theory, they have the potential to be a powerful tool for marketers. In practice, just a quick Google search for the term is enough to convince most people – at …

Apps on Instagram can be a great benefit to anyone looking to grow their profile, get more out of the social network, or even just change the way it looks and functions.

Great, high quality apps for a site like …

Much like Twitter, Instagram allows any user to type a username prefaced by the @ symbol to tag that user in a post caption or comment. When you @mention someone, as it’s called, that person receives a notification of the …

Verification on social media has been a long-running problem pretty much everywhere. You can run into the Facebook problem, where people who should be verified are not, and people who arguably shouldn’t be verified have been grandfathered in from before …

For a very long time, Instagram has ruled as a user-to-user social network. Historically, few brands have been able to capitalize on the platform, due to the high barrier to entry. You needed to upload posts via the app, as …

Take a look at Instagram. What do you see? I see a platform with a hugely image-focused audience and a feed full of photos and video, skewing heavily towards photos simply because of how easy they are to produce and …