Hashtags are great for marketing, but what if you want to see what’s in a tag before you go all-in on it? What if you want to explore related tags and see what kind of opportunities you might be missing? …

The ideal strategy for content on Twitter will be a little flexible, because different audiences value different things. Different brands have different types of content to provide. Therefore, I’ll be speaking in relatively general terms. Your goals will be roughly …

Have you heard about the hats? When talking about software, web marketing, advertising and other forms of digital communications, colored hats often come up in conversation. The three we’re concerned about are Whitehat, Greyhat, and Blackhat.

The color of the …

We often talk about running a Twitter account, and how you need to keep your feed alive with a lot of content. We also mention a lot how you can’t just post your own content constantly; it’s always a good …

Mass Planner is an excellent marketing automation tool for social media. You can find it here. It has a wide variety of features for a bunch of different social networks, but the one we’re concerned with today is Twitter. …

Verification is a great little tool on social media to use to boost your reputation, even if it’s a minor boost. People tend to trust a verified profile more than one without the fancy blue checkmark. Why? It’s an exclusive …

Twitter is an interesting social network in that it promotes certain kinds of bot accounts while rejecting the existence of others. Some bots are good, like MagicRealismBot, which posts vaguely odd magical extensions of realistic situations as a sort …

One of the most interesting things about Twitter is the fact that, unlike other social networks, you have to go against your gut feelings. Twitter is a very time-sensitive platform, which means messages have a very short lifespan. If one …

Twitter hashtags are great. You can use them to keep track of marketing, you can use them to follow branded conversations, you can use them for contest tracking, you can use them for customer service, you can use them for …