These days, it seems like every business has a website and a bunch of social media accounts set up, but it’s actually not true. A lot of physical businesses, those with brick and mortar buildings, tend to forget about the …

The purpose of using social media is to network with, engage with, and get your content in front of your audience. Twitter ads facilitate this by allowing you to spend money to guarantee that your content is seen by people …

There are a few reasons why you might want to find the email address of a Twitter user. You might want to reach out to them in a more intimate format than a Twitter DM, to pitch a service or …

Twitter has long had a sensitive content setting you can use for your profile. If you plan to share adult content, it’s generally recommended that you enable this setting to avoid Twitter suspending your account. It’s a way for Twitter …

There are a wide variety of different Twitter management apps available, so sometimes it can be hard to choose one or another. What criteria do you use? Personally, I tend to rotate through different apps as I get frustrated with …

Opinions about Twitter verification have turned exceedingly mixed over the last year or so. There’s good reason, of course. Verification has long been an obtuse process awarded only to people Twitter considers noteworthy, and that has led to some negative …

Twitter and traditional website marketing don’t seem like they’re very compatible at first glance. Twitter is a very transient platform, where messages have a lifespan measured in minutes. On the other hand, websites last indefinitely. A blog post now can …

There are two different ways to use Twitter for marketing. I’m not talking about using it on a personal basis, to connect with friends, share links, and post what you think is amusing. Rather, I’m talking about two primary objectives …

Imagine this scenario. You’re a business using Twitter, and you have a few thousand followers. However, you’re finding it impossible to grow or expand, because every time you make a post, it’s endlessly retweeted with insults and “fix your service” …

About six or so months ago, Twitter updated their dashboard to show marketers a new piece of data; actual impressions. Previously, the only impression metric you were able to see was the potential impressions metric. Now the two are there, …