Instagram is one of the most engaged platforms in the world of social media, and as such, it’s in a perfect position. Brands are swooping in, but it will still be a few years before saturation starts pushing down reach …

Instagram’s introduction of shoppable posts has changed the game of selling through a social network.

In most situations, if you’re a brand and you want to sell products, you only have a few options. You can have a physical store, …

As the second largest social network in the English speaking world, Instagram has all of the highs and all of the lows of a global society. You have high fashion, you have cutting edge technology, you have thought leaders and …

There has been a lot of discussion recently about buying shoutouts on Instagram as a growth strategy. In a way, it’s similar to influencer marketing, substituting money for organic relationships.

Buying a shoutout from an influential creator on Instagram is …

Instagram is a hugely popular social network. Facebook is experiencing an exodus of those in the Millennial and younger generations, and it seems as though a good portion of them are moving to Instagram, even though the two are owned …

Instagram filters are one of those subtle, easy to use tools that can make or break your account. They’re incredibly easy to use, and they’re just as easy to use poorly. How much thought do you put into your filters …

When it first launched, Instagram was revolutionary in the worlds of both social media and apps. Sure, other photo-sharing sites existed, like Flickr. Other social media apps exists. Nothing had quite combined the two in the same way that Instagram …

Instagram stories don’t need to be complicated to be effective. In fact, many of the best stories are little more than a set of images arranged to be aesthetically cohesive or thematically progressive. That’s why it’s fairly easy to use …

Most of the time when I’m talking about Instagram, or Instagram-related apps, I’m talking about ways to enhance a single post. I’m thinking about hashtag research, or about post scheduling and timing, or about adding line breaks to your captions, …