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Twitter

When is The Best Time to Post to a Twitter Profile?

Posted by on June 9th, 2022

Specific social media timing has become a big deal over the last few years. When reach is declining on average, people are getting more and more inundated with content, and they’re engaging less and less, it’s important to get your …

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Twitter

Is It Worth Growing and Maintaining Multiple Twitter Accounts?

Posted by on June 9th, 2022

Twitter does not have rules against creating and maintaining multiple accounts. In fact, there are many legitimate reasons to build more than one account. First, though, let’s talk in general terms.

Yes and No

There are quite a few reasons …

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Instagram

How to Advertise and Promote Your Instagram Giveaway

Posted by on June 7th, 2022

A lot of work goes into planning a giveaway on Instagram. Whether you’re doing a sweepstakes, a contest, a giveaway, or even just a coupon offer, you have to think pretty hard about your audience, your rules, and your promotion.…

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Twitter

How Did My Tweet Get So Many Impressions?

Posted by on June 6th, 2022

Let’s say you run a relatively small Twitter account with something like 250 followers. You try to improve your marketing over time, but it’s slow going; growth without paid investment is a long, organic process. You grow, but you have …

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Twitter

Is Twitter Better Than Facebook for Small Business?

Posted by on June 5th, 2022

This is a common question, and it’s one I’m going to approach from the perspective of having exactly enough budget in both time and money to invest fully in one of these platforms, but not both of them. Both Facebook …

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Twitter

How to Automatically Post Your Blog Articles to Your Twitter

Posted by on June 4th, 2022

A lot of blog writers and business owners like to use Twitter for promotion, and with good reason. When used properly, it’s a very beneficial platform. You get a lot of traffic, a lot of engagement, and potentially a ton …

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Twitter

Are You Annoying Your Twitter Followers With Auto DMs?

Posted by on June 3rd, 2022

A lot of Twitter management apps have a feature that allows you to automatically send a direct message to anyone who follows your account. It’s tempting, then, to assume it’s a good marketing tool and to make use of it.…

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Instagram

Is SocialDrift Safe to Use on Your Instagram Profile?

Posted by on June 2nd, 2022

Sometimes on this site I talk about the perils of automation. Other times I talk about the potential benefits. Sometimes I go over lists of potential apps you can use, and other times I dig into one specific app and …

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Twitter

How Does Twitter Ads Compare to Facebook and Instagram?

Posted by on June 1st, 2022

I see a lot of marketers comparing the different social media ad offerings, as if they’re so limited in budget and scope that they can only choose one. Frankly, this is a pretty bad outlook to take; it doesn’t …

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Twitter

How to Use Your Twitter Profile to Collect Email Leads

Posted by on May 31st, 2022

Believe it or not, Twitter is one of the best platforms to use to generate leads. You can grow a mailing list, set up a product interest preorder list, or set up a special list for contest entrants. There are …

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