Twitter ads are one way to exchange money for more Twitter exposure, but you really have to work to figure out your audience, create ad copy, measure results, and everything else that comes with running ads. It’s so much easier …

Twitter is a commonly cited marketing tool, but it’s usually in a completely different set of articles than those talking about your SERPs ranking. Twitter grows you an audience, gives you an outlet for customer service, and boosts audience engagement. …

There are as many different strategies for growing a Twitter profile as there are Twitter marketers out there. What do the experts say, though? Those who have been successful, who have grown their profiles, have wisdom to share. I’ve collected …

This is a surprisingly common question given that it’s a very common practice. Are you allowed to have more than one Twitter account? The answer is yes. So many brands, businesses, and individuals have secondary and tertiary accounts that it …

Twitter has a bot problem; that much is undeniable. A study performed last year indicates that there may be as many as 48 million bots on Twitter! Now, of course, some of those are fine. They’re utility bots or …

When you’re first starting out with Twitter, it’s pretty easy to manage the list of people you follow and the people who follow you. You can see when someone follows you and filter them immediately if they’re a bot. You …

Verification on Twitter is a tricky beast. Up until recently, it was very solidly restricted to a handful of industries and types of accounts. There was no way to actually submit a verification request, either. Some people took to some …

Influencer marketing on Twitter is really the key to success with marketing on the site. It’s a long, slow process to build up followers normally, and those followers frankly don’t do much to help you on Twitter itself. Meanwhile, a …