Twitter website cards are a specific kind of promoted tweet, one that comes with a handful of benefits to the businesses that use them. They aren’t broadly available to everyone; in fact, you can only access them through the paid …

One of the most popular strategies Neil Patel uses to grow on Instagram is to go out and like hundreds or thousands of photos that match keywords or use relevant hashtags. He details the strategy here. My question is, …

One thing every business does on Twitter is tweet about their blog posts when they publish them. There’s nothing wrong with that, other than it being the most basic, baseline strategy you could possibly use. If that’s all you’re doing, …

Twitter ads are paid ads, and paid ads have an attraction for all manner of businesses. Bob’s Shoe Shack wants to use Twitter ads to attract local shoe-needing citizens. Coca-Cola wants to use Twitter ads to promote the latest eSport …

Your Twitter account has two names associated with it. One of them is your username, which is the actual @name you use to log in, and which appears on your profile in light gray. It’s also what people use to …

Ever since Twitter opened up their verification process to public applications via form, I’ve been writing pretty much non-stop about it. It’s big news, and I’m not the only one that thinks so. Why is it, though? What’s the big …

This question comes up surprisingly often. People wonder; is their Twitter account worth anything? Could they sell it and profit, or would that get them in legal trouble?

This is actually several related questions. There are a lot of considerations …

Gaining an Instagram audience is very much like the mythical journey of a thousand miles; it’s just one step after the next. Nothing you do – well, nothing short of being struck by the lightning of a viral surge – …

Now that you’ve read that title, what fan and follower am I talking about? Is it a Facebook fan? A Twitter follower? A Google+ Follower? There’s a terminology problem for social media interactions, and it’s made worse by the fact …