Running a dedicated social media presence is hard. It’s a ton of work, it takes a lot of time, and it takes a particular set of customer service and interaction skills. Chances are, as a business owner, you don’t have …

In the world of social media automation, there are a huge variety of different programs you can use, with all different levels of automated practices. Some of them are little more than putting lists, analytics, and schedules in front of …

There are half a dozen forms of engagement and interaction you can have on Twitter, but the newest is the like. If that sounds odd, given that Facebook likes are the standard for social interaction these days, you’re not wrong. …

Twitter engagement is pretty low in general, and it gets worse the more followers you get. A small business with 100 followers might get 1 retweet per tweet, and that’s a 1% engagement rate. Meanwhile the most followed account on …

Twitter is a strange platform for outsiders to grasp. What can you do with such a tight character limit? How does all this tagging stuff work? How can this possibly benefit your business? It just seems like such a big …

Twitter has been the center of a lot of controversy over the last few years. They’ve made a lot of questionable decisions in terms of what they should allow, what they should restrict, and who gets banned. Verification is just …

Specific social media timing has become a big deal over the last few years. When reach is declining on average, people are getting more and more inundated with content, and they’re engaging less and less, it’s important to get your …

Twitter does not have rules against creating and maintaining multiple accounts. In fact, there are many legitimate reasons to build more than one account. First, though, let’s talk in general terms.

Yes and No

There are quite a few reasons …