Let’s say you run a relatively small Twitter account with something like 250 followers. You try to improve your marketing over time, but it’s slow going; growth without paid investment is a long, organic process. You grow, but you have …

This is a common question, and it’s one I’m going to approach from the perspective of having exactly enough budget in both time and money to invest fully in one of these platforms, but not both of them. Both Facebook …

A lot of blog writers and business owners like to use Twitter for promotion, and with good reason. When used properly, it’s a very beneficial platform. You get a lot of traffic, a lot of engagement, and potentially a ton …

A lot of Twitter management apps have a feature that allows you to automatically send a direct message to anyone who follows your account. It’s tempting, then, to assume it’s a good marketing tool and to make use of it.…

I see a lot of marketers comparing the different social media ad offerings, as if they’re so limited in budget and scope that they can only choose one. Frankly, this is a pretty bad outlook to take; it doesn’t …

Believe it or not, Twitter is one of the best platforms to use to generate leads. You can grow a mailing list, set up a product interest preorder list, or set up a special list for contest entrants. There are …

Despite a lot of the recent criticism of Twitter’s harassment policies, it’s still one of the top three social networks for virtually every business. If you’re a business that can take advantage of local traffic – a business with a …

Keeping track of your presence on Twitter is actually a little harder than it seems. On the one hand, all you need is an active Twitter account and you’ll be able to see whenever anyone uses the @mention feature for …

A few years ago, everyone chased followers on social networks. The more followers you had, the better off you were. It didn’t matter whether they were bots, bought fans, or real people; the number was all that mattered.

Then came …