There are two different ways to use Twitter for marketing. I’m not talking about using it on a personal basis, to connect with friends, share links, and post what you think is amusing. Rather, I’m talking about two primary objectives …

Imagine this scenario. You’re a business using Twitter, and you have a few thousand followers. However, you’re finding it impossible to grow or expand, because every time you make a post, it’s endlessly retweeted with insults and “fix your service” …

About six or so months ago, Twitter updated their dashboard to show marketers a new piece of data; actual impressions. Previously, the only impression metric you were able to see was the potential impressions metric. Now the two are there, …

Twitter is an amazing platform, but I feel as though many people fail to realize just how amazing it truly is. We get caught up in our own individual accounts, monitoring our local metrics, commenting and retweeting in our own …

I’m going to give you a bit of a list of users, but that’s not all this post is; first, I’m going to spend some time telling you how it’s a bad idea to abuse follow-backs and autofollow accounts.

Trust me, …

Twitter is a massive network consisting of a ton of infrastructure, a lot of code no one ever sees, and millions of people. Nothing in the history of mankind has reached such a scale and runs flawlessly. If you’ve never …

Mass direct messages on Twitter is a bit of a controversial subject. The practice has been on the rise ever since Twitter removed the character limit on direct messages in August of last year. This makes DMs more flexible and …

On the surface this seems like a pretty easy question to answer. After all, we live in a world where the most popular Twitter account has nearly 70 million followers. If that account isn’t banned, what would be considered “too …