This is a surprisingly common question given that it’s a very common practice. Are you allowed to have more than one Twitter account? The answer is yes. So many brands, businesses, and individuals have secondary and tertiary accounts that it …

Twitter has a bot problem; that much is undeniable. A study performed last year indicates that there may be as many as 48 million bots on Twitter! Now, of course, some of those are fine. They’re utility bots or …

When you’re first starting out with Twitter, it’s pretty easy to manage the list of people you follow and the people who follow you. You can see when someone follows you and filter them immediately if they’re a bot. You …

Verification on Twitter is a tricky beast. Up until recently, it was very solidly restricted to a handful of industries and types of accounts. There was no way to actually submit a verification request, either. Some people took to some …

Influencer marketing on Twitter is really the key to success with marketing on the site. It’s a long, slow process to build up followers normally, and those followers frankly don’t do much to help you on Twitter itself. Meanwhile, a …

Running a dedicated social media presence is hard. It’s a ton of work, it takes a lot of time, and it takes a particular set of customer service and interaction skills. Chances are, as a business owner, you don’t have …

In the world of social media automation, there are a huge variety of different programs you can use, with all different levels of automated practices. Some of them are little more than putting lists, analytics, and schedules in front of …

There are half a dozen forms of engagement and interaction you can have on Twitter, but the newest is the like. If that sounds odd, given that Facebook likes are the standard for social interaction these days, you’re not wrong. …

Twitter engagement is pretty low in general, and it gets worse the more followers you get. A small business with 100 followers might get 1 retweet per tweet, and that’s a 1% engagement rate. Meanwhile the most followed account on …