Hootsuite is one of the better available tools for managing a social marketing presence, alongside some website marketing and blog management. It’s such a great piece of software that it’s practically impossible to talk about everything it can do all …

A million. A billion. I don’t know, why would it even occur to anyone to ask this question? I know Twitter has some odd limitations, but the like is the most basic form of engagement out there. To limit it …

When you’re looking to grow on Twitter, you might start off with the best of intentions. You want to follow all the rules and grow as organically as possible. A few months down the line, though, it’s easy to reach …

Twitter has a problem with fake users, no one can argue that. Between the spam bots, the fake accounts made for follower sales on Fiverr and the like, and all the hijacked accounts, you end up with a huge number …

Twitter verification is a tricky process, one that isn’t well documented, and one that different people have different experiences with. For my part, I’m not verified, and I’m low profile enough that I haven’t particularly sought it out. I have, …

If you’re a marketer on Twitter, you should be watching and, if possible, participating in Twitter Chats. They’re some of the best conversations to watch on the entire site, because many of the most potent influencers are participating and sharing …

Has your Twitter profile been idle for a while? Has it been active, but people are pointing out strange content? Did you browse your feed and see something you don’t remember posting? There are all sorts of possible causes, so …

If you’re a newcomer to social media and in particular social media automation, you may wonder why there’s enough material to write an entire article about the concept of unfollowing someone. It seems pretty simple, right? You don’t like what …

Retweeting is one of the actions you can take with a tweet on Twitter. It’s right up there with replying to one, liking one, or adding one to a Moment. When you retweet a tweet, it shows up in your …

Moments are a feature Twitter added some time ago, and made public near the end of 2016. They’re essentially a way to curate longer content on the short-form blogging platform, giving you a way to tell a full story without …