Ever since Twitter opened up their verification process to public applications via form, I’ve been writing pretty much non-stop about it. It’s big news, and I’m not the only one that thinks so. Why is it, though? What’s the big …

This question comes up surprisingly often. People wonder; is their Twitter account worth anything? Could they sell it and profit, or would that get them in legal trouble?

This is actually several related questions. There are a lot of considerations …

Gaining an Instagram audience is very much like the mythical journey of a thousand miles; it’s just one step after the next. Nothing you do – well, nothing short of being struck by the lightning of a viral surge – …

Now that you’ve read that title, what fan and follower am I talking about? Is it a Facebook fan? A Twitter follower? A Google+ Follower? There’s a terminology problem for social media interactions, and it’s made worse by the fact …

As far as anyone can tell, there is no minimum number of followers necessary to earn Twitter verification. Verification is handed out to a wide range of accounts for a number of different reasons, and many accounts that seem like …

When you think of bots on a site like Twitter, the first thing that comes to mind is likely to be spam. Bot accounts run rampant, after all; botnets control thousands or millions of them, to whatever nefarious purpose …

Twitter widgets are essential for hooking up your website and your Twitter audiences. They allow you to do all sorts of cool things, from click to tweet to embedded feeds. Here are a bunch of different options to pick from…

Have you heard the news? Twitter recently made the abrupt decision to remove the tweet count number from their button display. This removal has prompted hundreds of site redesigns and thousands of button removals, with many more site owners missing …

Twitter is a massive site with hundreds of millions of users, and they don’t have restrictions based on country or age. The only restrictions are those imposed upon them by foreign entities, such as China’s great firewall, and those imposed …

Nonprofits are an interesting type of organization to me, as a marketer. They are in many ways businesses, with many of the same challenges and goals of other businesses. Yet they are limited in their actions by tight resources, regulations, …