With Instagram increasing in popularity every year, businesses are flocking to it. This has the unfortunate side effect of making the audience in general less engaged, as more of the content they see becomes low quality marketing drivel, decreasing engagement …

Hashtags are a key aspect of gaining traffic and exposure on Instagram. The question is, how should you be using them? I’ve identified a handful of different strategies.

1. Using hashtags in the caption for your image.
2. Using hashtags in the

Video is one of the most engaging formats for posts on Instagram, so it’s no wonder more and more people want to upload their own. Be it regular posts, elements of Stories, or new uploads to IGTV, you’re uploading your …

Instagram Stories are one of the most engaging forms of content on the already high engagement platform, so it’s a reasonable desire to want to use them. When you’re putting together a story, you’re putting images and video clips into …

A few years ago, a groundbreaking study showed that the average engagement rate on Instagram was massively higher than any other social network in existence. Part of the reason for this was the “walled garden” aspect of the platform, the …

User-generated content is a valuable resource for growing any social media profile, but it’s especially effective with Instagram. Since Instagram is a platform where producing the right kind of content to engage your users is extremely important, user-generated content is …

Modern advertising has so many advantages that older web advertising didn’t that it’s almost insane. Gone are the days where you just targeted viewers of a certain site. Advanced marketing techniques today include the ability to target people watching a …

If you’re into video marketing at all beyond the surface level, you’ve probably wondered to yourself what a view is. YouTube, for example, has a lot of restrictions on what will count as a view, with an algorithm constantly filtering …

Video on Instagram is a surprisingly complex subject. For one thing, there are multiple different types of videos you can post on the platform, and different ways of sending or distributing those videos. You also have different access to information …

Instagram is a phenomenal platform for all manner of social promotion, audience engagement, and visual storytelling. The site has surpassed a billion monthly active users, and it has been steadily opening its borders, so to speak, to marketers.

There was …