A few years ago, a groundbreaking study showed that the average engagement rate on Instagram was massively higher than any other social network in existence. Part of the reason for this was the “walled garden” aspect of the platform, the …

User-generated content is a valuable resource for growing any social media profile, but it’s especially effective with Instagram. Since Instagram is a platform where producing the right kind of content to engage your users is extremely important, user-generated content is …

Modern advertising has so many advantages that older web advertising didn’t that it’s almost insane. Gone are the days where you just targeted viewers of a certain site. Advanced marketing techniques today include the ability to target people watching a …

If you’re into video marketing at all beyond the surface level, you’ve probably wondered to yourself what a view is. YouTube, for example, has a lot of restrictions on what will count as a view, with an algorithm constantly filtering …

Video on Instagram is a surprisingly complex subject. For one thing, there are multiple different types of videos you can post on the platform, and different ways of sending or distributing those videos. You also have different access to information …

Instagram is a phenomenal platform for all manner of social promotion, audience engagement, and visual storytelling. The site has surpassed a billion monthly active users, and it has been steadily opening its borders, so to speak, to marketers.

There was …

On Instagram, your follower count is basically your life. If you don’t have many followers, you aren’t worth following. Influencers snowball their influence through growth, whether they seed that growth with artificial followers early on, or they grow simply by …