{"id":1327,"date":"2026-02-10T05:37:16","date_gmt":"2026-02-10T13:37:16","guid":{"rendered":"http:\/\/follows.com\/blog\/?p=1327"},"modified":"2026-02-10T05:42:18","modified_gmt":"2026-02-10T13:42:18","slug":"tweet-post-multiple-times","status":"publish","type":"post","link":"https:\/\/follows.com\/blog\/2026\/02\/tweet-post-multiple-times","title":{"rendered":"Why It\u2019s Smart to Tweet The Same Post Multiple Times"},"content":{"rendered":"

One of the most interesting things about Twitter is the fact that, unlike other social networks, you have to go against your gut feelings.<\/strong> Twitter is a very time-sensitive platform, which means messages have a very short lifespan. If one of your followers hasn’t seen a tweet within an hour or two, chances are they probably won’t see it at all.<\/p>\n

Oh, Twitter has a curated feed, but that almost makes it worse. It means that some people will get preferential treatment, and others will rarely be seen at all. It’s not quite as bad as Facebook, since the time-focused feed is below the curated feed, but it still means a lot of your users won’t see your messages up front and center the way you would like. You end up with a buffer of other peoples’ content in front of yours, in addition to all of the content posted since you posted.<\/p>\n

For some people, particularly your most engaged users, it will work out in your favor. They will see your content ahead of all the rest, every time they log in. For most of your followers, though, it’s a net loss.<\/p>\n

This is where you have to go against your instincts.<\/strong> On social networks, on forums, on blog comments, and on blog posts themselves, the general thinking is to post once and once only. There are good reasons for this, of course. For social networks, people are worried about spam. When your users see too many messages from you in their feed in too short a time, they’ll be more likely to think you’re spamming them. This can result in an unfollow or even a spam report, which can be very detrimental.<\/p>\n

\"Multiple<\/p>\n

In forms of permanent content, like forum posts, blog posts, and comments, duplicate comments or content can be very detrimental. There, not only do you not have “the algorithm” to blame for users seeing your content more frequently than you would like, the evidence is plain to see. You’re not suspected of spamming, you actually are spamming. Not to mention, duplicate content penalties for SEO can be extremely bad.<\/p>\n

On Twitter, though, most people aren’t browsing your profile page itself, they’re browsing their own feeds. This means even if you post the same exact tweet once every six hours, they aren’t likely to see it more than once or twice. Even if they do see it more often, they might attribute one instance to the curated feed and one to the timeline feed, and won’t think twice about it.<\/p>\n

A Layer of Deviousness<\/h3>\n

Here’s the thing, though; you aren’t necessarily ever going to be posting the same exact tweet more than once. The content of the tweet will be the same, but the actual tweet will be different, if you know what I mean.<\/p>\n

Say, for example, you’re a car company, like Mazda. You’re releasing new models for the new model year, of your two primary makes, the Mazda 3 and the Mazda 6. You can easily post once per day, alternating, for each of the cars. So you might have a Mazda 3 post on Monday, a 6 post on Tuesday, another 3 post on Wednesday, and so forth.<\/p>\n

In fact, Mazda does exactly that. You can check their Twitter feed right now<\/a> and likely see an example of this in action, though obviously if you’re coming into this article months after it was published, it will look a little different.<\/p>\n

\"Tweeting<\/p>\n

Each individual tweet is unique. One might call out the interior styling of the car, while the next talks about the engineering of the gas pedal, and the next talks about how tight the steering is, and another is just a promotional video looking to exhibit an emotion in the viewer.<\/p>\n

Every brand can do this, and in fact, I highly recommend doing it.<\/strong> You might not be pitching a series of new car models, but you’re probably promoting a week’s worth of blog posts.<\/p>\n

An Example<\/h3>\n

For this thought experiment – I don’t have a Twitter account on hand to show you it in practice – let’s assume you’re a blog writing an average of three blog posts per week. One is published on Monday, one on Wednesday, and one on Friday.<\/p>\n

Let’s say you also try to maintain an active Twitter account. Now, I’ve talked about it before, but an ideal Twitter account tends to post around 3-5 times per day.<\/strong> We’ll say you’re going for the middle of the road, four times a day.<\/p>\n

You have, in a given week, three pieces of content to promote and 20 individual tweets with which to do it. Some of those tweets will be content other than your own, and some of them will be non-promotional comments and just plain old organic posts. Let’s say that takes up 5 of your posting slots, leaving you 15 left.<\/p>\n

15 tweets over the course of five days, which is a nice even three per day. Your tweets are going to be spread throughout the day, so readers are rarely going to see all of them, but you’ll be catching most of your active audience throughout the day.<\/p>\n

\"Schedule<\/p>\n

A schedule for posting, then, might look something like this.<\/p>\n