Twitter is a surprisingly good platform for connecting with people. Sometimes it seems like a one-sided connection, but over time, people begin to recognize each other, and you can facilitate the process until you’re successfully networking throughout your industry.

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In the last couple years, the idea of social media timing has come strongly into play. People want to know, not just whether or not they should use a social network, but how often they should post to any given …

Twitter is a platform where having a lot of followers is only half the story. You can have a million followers, but if they’re all fake accounts you made yourself, it doesn’t matter. You’ll just have a terrible engagement rate …

Twitter’s character limit is one of the defining traits of the site. There are pros and cons to it, and there’s quite an outcry with the recent announcement of doubling the limit, but that’s tertiary to today’s discussion.

As …

There are a million and one tools out there for managing a Twitter account. There are two things almost all of them seem to have; analytics and scheduling. This is no mistake, either. Twitter’s API has a lot of different …

Caught your attention, did I? I’m not just being provocative with the title here; I’m legitimately telling you that there are good reasons not to buy Twitter followers. If that seems odd coming from someone who sells Twitter followers as …

Hashtags were once unique to Twitter, though much of the Internet has taken them and run with them these days, even in ironic usage where they #meannothing. As a method of categorizing and linking content, they are excellent. As a …